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U of T News

Marketing

April 3, 2024 'Nudging' consumers is a common marketing tactic, but study finds it carries risk

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February 10, 2022 ‘A message of hope, optimism and humanity’: U of T’s Defy Gravity brand to showcase the university to the world

collage of corporate logos

April 9, 2021 UPPERCASE or lowercase? The way brands write their names sends a subtle message to consumers

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March 25, 2021 Failed bill to limit food marketing to children generated intense industry lobbying: U of T study

Street scene

April 11, 2019 Big expectations: U of T study finds small businesses held to higher standard of friendliness

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September 12, 2018 Decision-making: Go with your gut, and you’ll be more certain about your choice, new U of T study says

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April 12, 2017 Give United passenger free travel for life to end PR nightmare: U of T expert

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December 16, 2016 Want to attract shoppers to your online brand? Go offline, says U of T marketing expert

December 16, 2016 The science of gift giving: U of T research on the best kind of present to receive

June 21, 2016 What’s the likelihood of THAT happening?

April 19, 2016 How far is Fleen from New York City? (Hint: It’s closer than Floon)

April 4, 2016 My hybrid is greener than yours: how ‛conspicuous conservation’ affects product innovation

August 24, 2015 Election 2015: when it comes to political ads, it's a mixed bag