resources / en Five key things: U of T’s Brand Portal /bulletin/five-key-things-u-t-s-brand-portal <span class="field field--name-title field--type-string field--label-hidden">Five key things: U of T’s Brand Portal</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>ksoobria</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2024-02-20T11:41:41-05:00" title="Tuesday, February 20, 2024 - 11:41" class="datetime">Tue, 02/20/2024 - 11:41</time> </span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>An organization’s brand is more than a logo, colour or slogan. It encapsulates its vision, mission, character, aspirations and essence. The ߲ݴý’s brand expression, Defy Gravity, reflects and conveys the community’s spirit of discovery, drive to overcome obstacles and promise of inclusive excellence.</p> <p>To help the U of T community bring Defy Gravity to life, the university recently completed a major revamp of its Brand Portal, which brings together resources, guidelines, strategy and assets.&nbsp;</p> <p>“The Defy Gravity brand is an evolving story, and we wanted to ensure that the brand portal evolved as well,” said Tanya Kreinin, U of T’s assistant vice-president, brand strategy and chief marketing officer. “The new portal is an enterprise solution based on extensive consultation with the U of T community and in-depth analysis of best practices in both public and private sectors.”</p> <p>Here are five key features of the relaunched Brand Portal:</p> <ol> <li><a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/our-brand#/-/our-brand"><b>Understand the brand.</b></a> Strong brands are built on strategies that authentically capture an institution’s vision, mission, values and character. <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/our-brand#/-/our-brand">The Brand</a> section in the portal includes U of T’s brand story and brand <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/our-brand#/-/our-brand/brand-themes">themes</a> and explains Defy Gravity’s underlying philosophy.</li> <li><a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/our-brand#/-/our-brand/brand-story"><b>Telling the brand story.</b></a> One of the ways by which the brand is defined is its ‘<a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/storytelling-writing-and-language/brand-voice-tone-and-storytelling/voice">voice</a>.’ That ‘voice’ can be heard in news stories, social media posts or even signage around campus. The portal has information about <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/storytelling-writing-and-language/brand-voice-tone-and-storytelling/tone">tone</a>, <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/storytelling-writing-and-language/brand-voice-tone-and-storytelling/brand-storytelling-principles">storytelling principles</a> and a comprehensive <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/storytelling-writing-and-language/u-of-t-language-and-terminology-1">editorial style guide</a> for anyone writing on behalf of or about the university.</li> <li><b><span style="font-weight: bolder;">Visualizing the brand.</span></b> From logos and typography to image layout and video endplates, visual elements are among the most easily recognizable aspects of a brand. The Brand Portal includes extensive guidance on U of T’s visual identity, including <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/logos-and-brand-identity/u-of-t-signature">university signatures</a>, <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/typography/typography-1">typography</a>, <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/colours/colours">brand colours</a> and how to use the <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/guidelines#/logos-and-brand-identity/defy-gravity-logo">Defy Gravity logo</a>.</li> <li><a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/assets#/reputational-materials-stats-and-rankings-1/reputational-materials-stats-and-rankings"><b>The story in numbers.</b></a><b> </b>The recently added section on reputational materials, stats and rankings is a one-stop-shop for reputational and brand-building content. It includes frequently updated <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/assets#/reputational-materials-stats-and-rankings-1/reputational-stats-and-rankings">rankings</a> and <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/assets#/reputational-materials-stats-and-rankings-1/reputational-stats-and-rankings" style="color:#0563c1; text-decoration:underline">data</a>, the <a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/assets#/reputational-materials-stats-and-rankings-1/reputational-materials/impact-presentation">Impact Presentation</a> and key messaging so that the most current information is always accessible and easy to find.</li> <li><a href="https://brand.utoronto.ca/d/b3YbkEuaoPUj/assets#/introduction/brand-assets-p137"><b>Brand assets.</b></a> Whether you’re building a multi-platform campaign, planning an event or just looking to update an email signature, the Brand Portal has assets that faculty and staff can leverage to animate the brand in all university communications. Some of the tools and templates users will find include <a href="https://brand.utoronto.ca/r/Cz2Xm5mWlEXfnmzeSZ-StYMLcraJWJvjw3e8_YAuq9A" style="color:#0563c1; text-decoration:underline">presentation templates</a>, <a href="https://brand.utoronto.ca/r/9zZRFSZrX54LrBxzkqPeBhzDpHJ7x87_sQfmcYDWECc" style="color:#0563c1; text-decoration:underline">event signage</a>, <a href="https://brand.utoronto.ca/r/JIGavjM_zACDZi5pPUVnXWanQ6CKcXW7WQfdnrGHgGw" style="color:#0563c1; text-decoration:underline">branded merchandise</a>, <a href="https://brand.utoronto.ca/r/dwgSpFEjrG0p3tZQxWKAwuTCByw-xjxJ3uA3AY77ovc" style="color:#0563c1; text-decoration:underline">marketing and communications planning templates</a> and <a href="https://brand.utoronto.ca/r/YA-bechRKh_G9sjd36N3wxWmJDsePMmaiODpwk_9mTA" style="color:#0563c1; text-decoration:underline">ready-to-use video content</a>.</li> </ol> </div> <div class="clearfix text-formatted field field--name-field-caption field--type-text-long field--label-hidden field__item"><p>Five key things: U of T’s Brand PortalFive key things: U of T’s Brand Portal</p> </div> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="lazy" srcset="/sites/default/files/styles/news_banner_370/public/2024-02/Bulletin%20brief_image_2.jpg?h=10d202d3&amp;itok=JEAi6ze0 370w, /sites/default/files/styles/news_banner_740/public/2024-02/Bulletin%20brief_image_2.jpg?h=10d202d3&amp;itok=yjjJeRol 740w, /sites/default/files/styles/news_banner_1110/public/2024-02/Bulletin%20brief_image_2.jpg?h=10d202d3&amp;itok=QKz8XHqC 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2024-02/Bulletin%20brief_image_2.jpg?h=10d202d3&amp;itok=JEAi6ze0" alt="computer, smartphone and tablet with the brand portal webpage displayed on each"> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden clearfix"> <ul class="links field__items"> <li><a href="/news/tags/defy-gravity" hreflang="en">Defy Gravity</a></li> <li><a href="/news/tags/defy-gravity-brand" hreflang="en">Defy Gravity Brand</a></li> <li><a href="/news/tags/resources" hreflang="en">resources</a></li> <li><a href="/news/tags/marketing" hreflang="en">Marketing</a></li> <li><a href="/news/tags/statistics" hreflang="en">statistics</a></li> </ul> </div> <div class="field field--name-field-author field--type-string field--label-hidden field__item">Kevin Soobrian</div> <div class="field field--name-field-hide field--type-boolean field--label-hidden field__item">Off</div> Tue, 20 Feb 2024 16:41:41 +0000 ksoobria 306248 at Navi virtual assistant expands to incorporate more U of T resources /bulletin/navi-virtual-assistant-expands-incorporate-more-u-t-resources <span class="field field--name-title field--type-string field--label-hidden">Navi virtual assistant expands to incorporate more U of T resources</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>ksoobria</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2023-08-15T13:19:45-04:00" title="Tuesday, August 15, 2023 - 13:19" class="datetime">Tue, 08/15/2023 - 13:19</time> </span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>In August 2023, Navi is widening its scope to offer even more assistance to students, staff, faculty and librarians across the ߲ݴý’s three campuses.</p> <p>The virtual assistant, originally implemented to help students access mental health resources on campus and in the community, is expanding to incorporate general U of T resources into its offerings, through the same easy-to-use chat interface.</p> <p>“Navi has become a critical tool in helping students find mental health resources,” says Sandy Welsh, Vice Provost, Students. “And now we have an opportunity to enhance the service it’s providing. Allowing Navi to guide users to general, tri-campus resources helps Navi become a more robust tool that serves the U of T community on an even larger scale.”</p> <p>While Navi’s commitment to connecting users with mental health supports remains, the tool will now include other on-campus resources such as study supports, finding community, how to connect with a registrar and more. The automated assistant uses a chat format, so users can communicate in full sentences instead of entering keywords. Typing phrases like “I’m having trouble sleeping” or “I want to learn how to take better notes” allows Navi to recognize what users need and quickly link to appropriate resources.</p> <p>And it’s not just for students, says Welsh.</p> <p>“Navi is incredibly helpful for faculty and staff, staff, faculty and librarians as well. When a student or colleague asks for assistance, we don’t need to have all the answers – we can use a tool that directs us to the appropriate resources. Navi can help us all become more familiar with the incredible programs and services offered across the University.”</p> <p>Welsh encourages all staff, faculty and librarians faculty to include the Navi widget on U of T webpages, and for student-facing staff, in their email signatures.</p> <p>As always, information shared with Navi is completely anonymous and users are reminded that the resources and supports provided do not replace workshops or one-to-one conversations with experts.</p> <pto access the tool>To access the tool, visit <a href="https://prod.virtualagent.utoronto.ca/"><b>uoft.me/navi</b></a>. <p>&nbsp;</p> </pto></div> <div class="clearfix text-formatted field field--name-field-caption field--type-text-long field--label-hidden field__item"><p>Navi virtual assistant expands to incorporate more U of T resources</p> </div> <div class="clearfix text-formatted field field--name-field-bulletin-subhead field--type-text-long field--label-hidden field__item"><p>Tool will now include on-campus resources such as study supports, finding community, registrarial information and more</p> </div> <div class="field field--name-field-featured-picture field--type-image field--label-hidden field__item"> <img loading="lazy" srcset="/sites/default/files/styles/news_banner_370/public/2023-08/newnaviphoto.jpg?h=2992ba0a&amp;itok=U6ZY6_O_ 370w, /sites/default/files/styles/news_banner_740/public/2023-08/newnaviphoto.jpg?h=2992ba0a&amp;itok=fNGXQpPc 740w, /sites/default/files/styles/news_banner_1110/public/2023-08/newnaviphoto.jpg?h=2992ba0a&amp;itok=4xpadWFV 1110w" sizes="(min-width:1200px) 1110px, (max-width: 1199px) 80vw, (max-width: 767px) 90vw, (max-width: 575px) 95vw" width="740" height="494" src="/sites/default/files/styles/news_banner_370/public/2023-08/newnaviphoto.jpg?h=2992ba0a&amp;itok=U6ZY6_O_" alt="hands holding mobile phone with navi interface on screen"> </div> <div class="field field--name-field-cutline field--type-string field--label-hidden field__item">(photo by Johnny Guatto)</div> <div class="field field--name-field-tags field--type-entity-reference field--label-hidden clearfix"> <ul class="links field__items"> <li><a href="/news/tags/mental-health" hreflang="en">Mental Health</a></li> <li><a href="/news/tags/current-students-faculty-staff" hreflang="en">Current Students; Faculty &amp; Staff</a></li> <li><a href="/news/tags/resources" hreflang="en">resources</a></li> </ul> </div> <div class="field field--name-field-author field--type-string field--label-hidden field__item">Communications Staff</div> <div class="field field--name-field-hide field--type-boolean field--label-hidden field__item">Off</div> Tue, 15 Aug 2023 17:19:45 +0000 ksoobria 302644 at Hart House Literary and Library Committee /node/8568 <span class="field field--name-title field--type-string field--label-hidden">Hart House Literary and Library Committee</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span>sgupta</span></span> <span class="field field--name-created field--type-created field--label-hidden"><time datetime="2016-01-07T15:47:13-05:00" title="Thursday, January 7, 2016 - 15:47" class="datetime">Thu, 01/07/2016 - 15:47</time> </span> <div class="field field--name-field-url field--type-string field--label-above"> <div class="field__label">URL</div> <div class="field__item">https://harthouse.ca/committees/literary-and-library-committee</div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-above clearfix"> <h3 class="field__label">Tags</h3> <ul class="links field__items"> <li><a href="/news/tags/resources" hreflang="en">resources</a></li> </ul> </div> <div class="field field--name-field-campus field--type-entity-reference field--label-above"> <div class="field__label">Campus</div> <div class="field__item"><a href="/taxonomy/term/6953" hreflang="en">St. George</a></div> </div> Thu, 07 Jan 2016 20:47:13 +0000 sgupta 8568 at