How Wattpad's Allen Lau, a U of T alumnus, is taking on Hollywood: Report on Business Magazine
Published: June 27, 2019
Wattpad, a tech company founded by 含羞草传媒 alumni Allen Lau and Ivan Yuen, is taking a data-driven approach to finding the next big thing in film, TV and book publishing.
The Toronto-based startup has become a huge success since it was founded in 2006 as a social networking site for writers and readers of fiction.
The latest issue of the Globe and Mail鈥檚 tells the story of the Canadian tech company, detailing its early days to its recent rapid expansion. That includes its latest milestone: a Hollywood film based on a story first published on the Wattpad platform.
The secret to its success? Lau tells the Globe and Mail that the company analyzes its treasure trove of data to determine which stories will become popular 鈥 in publishing and on screen.
鈥淵ou can view Wattpad as an intellectual property factory that can generate entertainment properties organically and in large quantity,鈥 Lau said.
The company now boasts 70 million users, its own publishing company and has lucrative deals with production companies around the world.
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